When the Heat is On: Motivating a Team With Tight Deadlines and/or a Heavy Workload
Sometimes a team has tight deadlines or a heavy workload. Or both! I've encountered this in nearly every position I have held, although it wasn't usually a constant but more of a phase. For example, I worked at a startup where the team was tasked with redesigning the website and refactoring the web app at the same time. They had trouble in the past delivering consistently, so I led them through an Agile transformation as well, and they became a scrum team. This allowed us to begin to get a notion of their capacity for work. However, pressure was on to the get a large amount of work done in a very short time period. Here's how I approach the situation.
First, we acknowledge reality. It doesn't do any good to pretend that the pressure isn't there. Recognizing as a team that we have a lot to do and not a lot of time to do it makes the situation clear for everyone, and relieves some of that stress of feeling like the burden is unseen.
Second, I work with the product owner and engineering lead to clarify what matters most. While the business might be saying it all matters equally, we can't function that way. The work needs to be broken up into doable pieces, with the highest priority items floated toward the top of the product backlog. Oh, and don't forget to have a clear Definition of Ready on each task/story.
Third, I put on my scrum master hat and work to remove obstacles so the work can be done. Often that means being the person who goes to another team we have a dependency on to advocate for the work to progress. Other times it involves appealing to more senior management to unlock a pending decision that's holding up the works. Whatever it is, it's my role to clear the way so project work can proceed.
Fourth, and very importantly, every win should be celebrated. If a feature is delivered, then flag it with leadership and congratulate the team. Highlight any members who especially contributed to this success. I know a manager who told me and colleagues over lunch that he never thanks team members for doing their job. What a demotivational manager! And when the project itself is completed, this should always be recognized by senior leadership over the area of the business. It doesn't cost anything to the business to say thanks for work accomplished.
Fifth and finally, this can't go on forever. That is, the work can't remain burdensome in the long term. The team needs to be able to find a good work/life balance so that they can maintain a dependable velocity and thus a consistent sprint capacity. Asking them to work overtime all the time puts strain on their personal lives and their own health and well-being. At a startup where I worked the CEO told us that he expected some of us to come in on weekends. He didn't mean during a crisis or a big push...he wanted this all the time. There cannot be an endless crunch, because it is simply unsustainable.
In the end, managing through periods of heavy workload or tight deadlines isn’t about pushing harder—it’s about leading smarter. By facing reality together, prioritizing what truly matters, removing obstacles, celebrating wins, and protecting the team’s long-term well-being, you create not just short-term success but also the trust and resilience needed for future challenges. Sustainable delivery comes from balance, not burnout, and it’s our responsibility as leaders to ensure teams can thrive while delivering meaningful results.