The Future of Media & Entertainment: The Power of World Building at a Massive Scale

Midjourney The entertainment industry has always been about transporting audiences to new and exciting worlds. From the days of silent films to the rise of streaming services, the medium has evolved to meet the changing needs and expectations of consumers. As we move forward into the future, it's clear to me that the next frontier for media and entertainment lies in world building at a massive scale. Streaming companies struggling right now with their revenue model, and I think we can expect to see more consolidation and mergers with other entertainment businesses as well as companies in adjacent industries. The end result will be streaming services that are part of much larger portfolios, encompassing everything from theme parks to books and beyond. These companies will create brand worlds that allow fans to immerse themselves in their favorite universes like never before. At the heart of this trend is the idea of fandom. Fans today want to do more than simply watch a movie or re