When Products Lose Their Way
The most interesting concept I’ve learned about in the past month is “enshittification,” a term coined by Cory Doctorow . He uses it to describe the predictable decline of digital platforms: first they are great to users, then they shift to favor business customers and advertisers, and finally they extract maximum value for shareholders, often degrading the experience for everyone else in the process. The term is blunt, but the framework is sharp. It gave language to something I’ve observed repeatedly in media and technology organizations: product decisions that begin as user-centered gradually become revenue-optimized, and eventually erode trust, quality, and long-term viability. Related to that, I’ve been following Doctorow’s arguments about a potential AI bubble, his view that massive capital is flowing into AI in ways that may not be sustainable relative to real, durable value creation. That perspective helped me separate two things that are often conflated: genuine technological...